Category: Notes
To nudge or not to nudge
Friday 11 June 2010, 12:49 am
Tonight I attended a panel at the RSA on whether or not consumers should be nudged.
The first two panelists, Sir Martin Sorrell and Dr Andy Wood, decided to address Corporate Social Responsibility at WPP and Adnams respectively. While interesting and impressive, neither panelist directly addressed the questions of whether or not customers should be [...]
