You go to the site and fill in your details. They choose a book randomly and send it to you. You read it, and submit a review. Sometimes the simple ideas are the best ones. Actually, computer book publishers have been doing this for a while. So have film studios. I’m wondering if this is the first time a mainstream publisher has done something like this.
My randomly selected book was In Cold Blood, which I’ve always wanted to read. I’ll be posting a review soon.
I should mention that I’m not sure if this is a UK-only program. If you’re in the States and you register successfully, let me know in the comments.