Storylistening

What’s the future of storytelling? I think it has a lot more to do with listening than telling. I think leaders discover so often how they can get stuck in their own story. It’s a great story, but no one is listening. They may be in the room, but no one can hear them. The only way they’re going to hear them is for the leader to listen to them first. Storylistening has to come before storytelling.

John Maeda discusses his idea of story listening as a part of The Future of Storytelling 2014.

I like the idea of storylistening. What I like more is the idea of “getting stuck in their own story.” In many ways it’s like Tolstoy’s screw on a larger scale.